Marketing traditionally has been the means of connecting business to business or business to customers. From this tactic, you actually get to reach out to your audiences. Since the internet is public and almost everyone is now online, all credits to the technology revolution, the corresponding reach to the targeted audience has become more efficient. Any business (product/services) can reach the right place at the right time around the world with digital marketing.
Any form of marketing that uses digital media is said to be a practice of digital marketing. These include mobile phones (SMS & MMS), Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display Advertising, etc. With such tools and platforms, a business can best understand its customer intention and requirements. This will allow them to outline a short-term or long-term plan to attract customers to what they are trying to sell. This process requires careful analyzing such as the value of download of apps, engagement on Facebook, page ranks on search engine platforms, etc.