The word ‘Meme’ is derived from the Greek word “mimeme” which means to imitate. Memes are basically videos, images, gifs, phrases, or even vines that we can easily understand and feel instant humor. It can convey emotions in the quickest and most effective manner.
Memes are an ever-present part of the online experience, especially on social channels. This internet phenomenon has grown in popularity, along with the visual nature of the web and social media. They are a very interesting and now large part of our online culture.
For the most part, memes are meant to be funny or sarcastic but because they do grab our attention, businesses can use them to their advantage as long as it is done in a smart or clever way.
Different marketing agencies and companies make use of memes for the marketing and branding of their products and services.
They say Modern Problems require Modern Solutions. And Meme Marketing is definitely the Modern solution for today’s marketing problems.
“Who controls the memes, controls the universe.”- Elon Musk
Even Elon Musk believes that meme marketing is the future of marketing.
The best part is that if meme marketing goes viral, the particular company or brand becomes famous in a very short time and enormous sales occur which leads to a very successful business without much advertisement and the brand also gets viral like the forest fire along with the meme.
As a general rule, to help your meme be popular it should be:
-Relatable to your audience
-Shareable
-Familiar
-Funny, witty, clever, or smart
Advantages of Meme Marketing:
Today, meme marketing is increasing, and it also has a set of advantages. Here are some of its advantages:
-It’s free- There are plenty of websites and apps that offer free service and allow you to create memes online.
-Simple to create- There’s no need for any technical know-how for creating a meme.
-It can get you new followers, fans, and likes
-It creates an emotional connection with viewers
-It’s already viral
As a result of using memes, your marketing efforts definitely can grab the attention of users, help increase your reach and help your branding efforts. It can also be a fun and exciting project for the marketing team.
Memes must be planned out with your social media team in order to get the most out of them and increase the chances of them going viral. And even if a meme doesn’t go viral, it will definitely increase the chances of grabbing the attention of your target audience or customers.
Founded in 2017, OnlineZeal is a modern day IT Company with brilliant minds dedicated to achieve targeted goals. We aspire to step towards digital business strategies encouraging youths to become part of the modern digital Nepal.
Kamal Aryal
September 27, 2021
