SEO is more like a Brownie, everyone loves it, but very few people know how it’s done.
We can’t fully appreciate the importance of SEO Tools / Extensions without an understanding of what SEO really is.
SEO Stands for Search Engine Optimization and it means optimizing your pages to get them to a high position in the SERP (Search Engine Results Page).
Simply put, it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Without checking Content, Keywords, Domain Authority, Backlinks, Conversion Rates, Organic Traffic, Page Rating, Page Speed, and many other factors, you can’t optimize your site and rank better than all of your competitors.
Fortunately, there are numerous useful SEO tools by which you can automate tracking these metrics and enhance them accordingly.
With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking.
But what you need to know is, SEO Tools/ Extensions is like MemeNepal’s page, full of garbage but with a few hidden gold nuggets amongst the madness.
OK, enough of this SEO fanboy madness and MemeNepal roasting, let’s get straight to the SEO tools that are those gold nuggets that we previously talked about.
Ahrefs is one of the most recommended SEO tools online. From Generating Keywords to Checking Backlinks, Ahrefs can be used everywhere. From a Competitor Analysis perspective too, it is an extremely useful tool as it can be used to determine your competitor’s analysis, the URL rating, and also helps for instant on-page SEO reports.
SEMRush is the most loved and one of the favorite tools to use in the SEO community. The best feature about this tool is the Domain vs Domain Analysis, which allows you to easily compare your website with the competitors. Not to forget, it also helps in the overall process from Keyword Research to Traffic Analytics to Position Tracking.
Keywords Everywhere is another great SEO extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends and helps to find you the best keywords to search for.
Whether you just have a general interest in SEO or are a marketing professional looking for some insight, MozBar is a browser extension, which makes it extremely useful for real-time insights.
With it activated, simply search a term and view details on the results.
Alexa Traffic Rank is a measure of the popularity of the website that provides you high-level data on how traffic and engagement fare. This data allows you to get a better understanding of your site and a general idea of what to work on to improve your ‘popularity.
Higher the popularity, the higher the rank in the SERP.
Screaming Frog is a tool that can save you a lot of time by analyzing your website super fast to perform site audits. It is used to improve onsite SEO, by extracting data & auditing for common SEO issues.
UberSuggest is an SEO tool that shows you how to win the SEO game by showing you keyword monthly search volume, CPC(Cost Per Click), and Competition data.
If you are looking to make your content ride smooth, Buzzsumo is where you need to land. BuzzSumo is a great tool for doing content research that has performed the best across Social and Searches; and coming up with keywords and keyword phrases, which can be very useful for determining specific forms of content that you may want to produce.
Let’s face it, no one likes to browse a website that is slow- Not even Google. That is why Google can lower your page ranking if the speed of your website is too slow.
Page Speed Insights helps you with both analyzing desktop speeds and mobile loading speeds. It gives your site a page speed score out of 100 and provides suggestions that can help boost your speeds, such as optimizing images.
We all can agree to the point that most of us use Google Chrome as our dominant browser.
So, it’s always better to use those tools and extensions to get those analyzations and insights that would otherwise take ages to generate.
These tools and Extensions can make your life easier by helping you out with Keyword Research, Backlinks Analysis, Tracking your Performance, Analyzing Metrics, Elevate Rankings, Analyzing the Performance of Competitors, and many more.
Try them out. Take that next step.