Advertising basically means making your products or services known to the world using various techniques. The trend of Advertising and Digital Marketing is multiplying in the case of Nepal. Due to this, there are many agencies and businesses that are actively participating in Advertising.
There is an increasing number of printing and digital media agencies working in Nepal with higher profits. Since more businesses are now relying on online media, Digital Marketing and Advertising are growing rapidly.
Advertising Agency in Nepal
An advertising agency is an organization or a company that creates and manages advertising campaigns for clients. The services provided by these agencies include:
market research
creative development
media planning and buying
campaign analysis and measurement
The goal of an advertising agency is to help clients achieve their business goals by implementing various techniques related to advertising and marketing. There are various Advertising Agency in Nepal that specializes in services related to this. Some of these top agencies are listed below:
Various Brands use different strategies to advertise their client’s services/products. However, the types of advertising are similar in every agency. These various advertising types are used to reach potential customers and encourage them to buy the services/products. Therefore, here are some of the types of advertising in Nepal mostly used by an Advertising Agency.
Google Advertising
Google is the most used search engine worldwide. Whenever you’re filled with any type of query, Google is the first place you go to. So you can imagine the impact it causes when an ad is placed in this search engine.
Google Ads is a product/service used by marketers to promote business, sell services, increase traffic or raise awareness. Google Ads provides features for creating and modifying your ads at any time online. There are various types of Google Ads to choose from depending upon the type of output you want. Some of them are:
Search Ads
Display Ads
Video Ads
PPC Ads
Shopping Ads
Local Ads
Remarketing Ads
Lead Generation Form Ads
Smart Ads
Discovery Ads
Search Ads
These appear at the top of the search results when someone searches for a specific keyword or phrase. They are also referred to as PPC ads or pay-per-click (PPC) advertising. Companies that use PPC advertising only pay a fee when users click on their ads. Besides, They bid on specific keywords related to the business and place the ad on Google.
Display Ads
These are graphical ads that appear on websites across the Google Display Network. In simple words, it is an image ad on websites or Gmail.
Video Ads
These are ads that appear before, during, or after a video on YouTube or across the web.
Shopping Ads
These are product listing ads that appear at the top of the search results when someone searches for a specific product. Basically, It is a product listing on Google
App Install Ads
These are ads that promote mobile apps and encourage users to install them. These kinds of ads appear when we use different kinds of mobile applications or apps.
Local Ads
These are ads that promote businesses and appear when someone searches for a product or service in a specific location.
Remarketing Ads
These are ads that target users who have previously visited your website or interacted with your business in some way.
Lead Generation Form Ads
These ads allow users to submit their contact information directly from the ad, making it easy for businesses to collect leads.
Smart Ads
These ads, also known as programmatic advertising, use artificial intelligence and machine learning algorithms to buy automatically and place ads on websites and apps. It is a simplified, automated ad on Google and across the web. Furthermore, An example is a travel company using smart ads to target ads to users who have recently searched for flights to a specific destination.
Discovery Ads
Discovery ads are a type of ad format offered by Google Ads that allows advertisers to reach users across multiple platforms, including Google Search, YouTube, and Gmail. It runs ads across Google’s feeds when they’re open.
Social Media Advertising
Social media advertising is using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest to promote a product or service.
This can include paying for sponsored posts, promoted accounts, or ads that appear in a user’s news feed or other parts of the platform. Moreover, The goal of social media advertising is to reach a large audience and increase brand awareness or drive sales.
Facebook Ads
Facebook Ads is the advertising platform of the social network Facebook that aims to promote products and services through publications or ads of text, image, or video. Again, It is a marketing channel widely used by companies due to its large audience (about 2,200 million people) and its great possibilities for segmentation.
These are different types of Facebook Ads:
Image and video ads
These ads appear in the Facebook News Feed, Stories, and the right column of the desktop site.
Engagement Ads
These advertisements help you drive brand mindfulness, wherein your posts are boosted to garner further likes, commentary, and shares.
Page likes Ads
You can run image and videotape advertisements to increase likes on your runner and make your online community.
Carousel ads
These ads allow businesses to showcase multiple products or images in a single ad unit. Furthermore, Allows brands to feature up to 10 images or videos within a single ad, with each image/video consisting of a different link.
Slideshow ads
These are similar to carousel ads, but they use a series of images to create a short video-like ad. Facebook allows brands to add motion, text, and sound to these videos.
Collection ads
These ads allow businesses to showcase a collection of products within a single ad unit.
Lead generation ads
These ads allow businesses to collect contact information from potential customers directly within the ad unit.
Story ads
Likewise, These ads appear as full-screen, vertical videos in the Stories section of the Facebook mobile app
Founded in 2017, OnlineZeal is a modern day IT Company with brilliant minds dedicated to achieve targeted goals. We aspire to step towards digital business strategies encouraging youths to become part of the modern digital Nepal.
Kamal Aryal
January 26, 2023
